Failure bruises the ego, that metaphorical seat of our self-esteem and self-importance. When we fail, we feel threatened—and that sense of threat can trigger a fight-or-flight response.
“Fight” in the context of failure looks like wholesale dismissal of the value of the task, or criticism of the people involved or the unfairness of the situation you faced. However, “flight” might be the more common response to failure. When we flee failure, we disengage our attention from the task that threatens our sense of ourselves as effective people.
How do we make failure less threatening to the ego? Research offers a few suggestions...