In this week's edition, we look at changing worker priorities, how to recruit like a marketer, skill-based hiring, and more.
New workforce priorities. Layoffs, lockdowns, enhanced unemployment, and stimulus checks gave many U.S. workers the first chance in their careers to reflect on what they value in a job. And the financial means to pursue those values. (AP)
Parental gap. In a recent study, 71% of dads said working from home boosted their well-being. Only 41% of moms felt the same. With childcare options still limited, inflexible office-return policies may widen that division even further. (McKinsey)
Recruitment marketing. Struggling to find talent in today's labor market? Take a page from the marketing playbook. From personas to brand management, here are four marketing tips to better attract, qualify, and nurture your candidates. (ZoomInfo)
Assessing skills, not schools. Slapping a degree requirement on a job that doesn't need it (aka degree inflation) makes hiring harder for candidates and companies. So what's the alternative? Skills-based hiring. (LinkedIn)
Learning on auto. We know practice makes perfect. But often, there isn't staff time to provide trainees the situational repetition and consistent feedback they need to make a new skill stick. Enter automated performance-based training. (CLO)
New mask signage. Grand Rapids readers, ICYMI the Chamber has put together several downloadable posters for your workplace to help communicate the most recent changes to Michigan's mask orders. (Grand Rapids Chamber)